The North Face Japan: Gore-Tex Infinium

KushBerg Mar 9, 2021

3.8

It's a difficult task to make an interesting commercial that people don't want to skip through. This commercial manages somewhat with it's unique style but at the same time it's very plain so if you're not expecting much from a commercial but still want something unique this might be for you! The story is pretty much nonexistent since it's not really a story based commercial. The animation is pretty decent. The camera has some interesting movements and transitions and movements in general are smooth and realistic. There's also a decent amount of detail but it's not like everything is highly detailed. It reminds me more of what you'd see in a simple Unity game. The animation features a simple but somewhat catchy soundtrack that plays in the background with additional ambience. Just like with the story the character isn't the focus of this commercial. The commercial features a completely white humanoid figure devoid of much detail walking around in different environments. The figure is seen wearing a jacket, which is the product presented in the commercial. More about the product presented below. "Gore-Tex Infinium" or "The North Face | GORE-TEX Infinium™" as it's titled on YouTube is a short commercial made by The North Face japan.  Gore-Tex Infinium is a membrane technology that is designed to be windproof, breathable and water resistant. This technology is used in the jackets presented in this commercial.